Moz pricing
Moz starts at $20 and has a free tier, with self-serve signup.
Last checked 2026-08-25. Verify on the vendor's own page before you commit spend.
Plans
| Plan | Price | Included |
|---|---|---|
| Free | Free | - |
The Free plan at Free, which is where an agent would start.
Can an agent buy this on its own?
A price is only half the question. The other half is whether software can get from landing on the site to making a paid call without a person, which is what the AgentReady measures under adopt.
For Moz, it can create an account itself; no sales call stands in the way.
Against that, the signup flow assumes a human at a browser; credentials must be minted by hand in a dashboard. Each of those is a point where an unattended run stops and waits for a human.
That works out to 75/100 on adopt, against 49/100 overall.
What you are paying for
Moz is an SEO and digital marketing solutions company providing tools for keyword research, competitive research, link research, rank tracking, and AI search visibility. The company helps brands show up in search results and AI-generated answers to win more traffic and revenue.
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Moz's full agent-readiness profile breaks down all 41 signals. Alternatives to Moz ranks what else does the same job.
An agent can fetch this as data: GET /v1/pricing?domain=moz.com